Lauren Brown
AWARD-WINNING CREATIVE LEADER, STORYTELLER & AUTHOR

LINKSQUARES
 

Senior Copywriter | 2023-2024
Led copy on website redesign with a focus on SEO – went from 5 focus keywords ranking to 19 between June-December. Developed 2024 content strategy. 
 

• Created comprehensive brand book combining foundational messaging, copy/tone framework, and editorial and visual guidelines

• Wrote scripts for key brand and product videos

• Acted as lead writer across marketing, supporting product marketing, digital and demand generation, customer advocacy, and events

• Reviewed internal and freelancer copy

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WORKHUMAN® 
 

Sr. Brand Storyteller, Brand Manager | 2021-2023
Created messaging framework to establish a strategic brand narrative and socialize throughout the organization. Crafted annual narrative, framing Workhuman’s perspective and solutions.
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• Partnered with key organizational stakeholders to develop messaging strategies expressing our brand in a consistent, impactful way in the marketplace

• Led concepting and developing for award-winning, national brand commercials, including the company tagline "Without the human, it’s just work”; efforts raised unaided awareness from 0 to 20% in six months and saw highest website traffic in company history at over 1M in Q4 of 2021

• Led brand measurement to monitor strength of brand and address gaps

• Ensured brand integrity across all channels

• Concepted engaging, original, and on-brand marketing materials for “big bets”

• Acted as point in managing outside vendors and agencies

• Coached writers throughout the organization around brand consistency

Sr. Copywriter | 2017-2021
Conceptualized and executed internal and external brand campaigns in collaboration with creative director, brand. Acted as the lead writer for our in-house creative agency, supporting all of marketing and other business units including product, sales, and HR. Managed and coached freelance copywriters.​
 

• Acted as the “voice” of the Workhuman Live conference: wrote all acquisition-based marketing collateral and post-conference follow-up communications, all on-site conference materials, and live-blogged  featured keynotes (including a historic #MeToo panel featuring Tarana Burke and Ronan Farrow)

• Established editorial guidelines for marketing department 

• Responsible for ensuring consistent brand voice and tone in all copy

 

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PATIENTSLIKEME

Member Engagement Manager, Sr. Content Strategist | 2016 - 2017
Led a team of copywriters: assigned and reviewed content across campaigns, provided daily guidance, sustained workflow for multiple projects and performed operational managerial duties in line with company Human Resources requirements.

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• Developed multichannel content strategy to engage audiences through compelling brand storytelling, targeted member experience journeys, and campaigns that align with strategic priorities

• Drove 48% of platform interactions with test-and-learn email marketing and journey implementation

• Improved user retention by 40% in one key condition and 20% across the general member base

• Demonstrated quarter over quarter engagement growth for key client across multiple KPI’s 

• Directed the development of 200+ pieces of unique consumer and patient content each year

• Managed largest communications shift in PatientsLikeMe history to collect biological samples

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​Sr. Copywriter | 2015 - 2016
Produced initial messaging for campaigns and assigned content creation. Managed the development, writing, editing, scheduling, and strategy behind all patient-facing communications for robust online community from both an engagement standpoint and with client communications.

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SANTANDER BANK 
 

Corporate Communications Manager | 2012 - 2014
Crafted narratives for major business lines across the bank for Santander Today global intranet (read by global audience of 190,000) and geographic local intranet that includes success stories, interviews of key stakeholders, and product launches.

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• Developed and managed short- and long-term strategic employee communications plans to increase awareness of and engagement in priority issues to the company while promoting a clear understanding of the company’s brand identity, values, and culture

• Led/wrote executive communications on behalf of the president & CEO including monthly CEO letter to employees and organizational announcements communicating change

• Wrote, edited, and executed special projects, campaigns, and publications like the CSR Report

• Led intranet redesign, working with third-party firm to develop a new design adhering to the bank’s brand aesthetic while enhancing functionality and creating an engaging and dynamic space for news

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MOUNT AUBURN CEMETERY
 

Communications & Grants Manager | 2009 - 2012
Led creation of Sweet Auburn magazine: wrote, researched, edited, and partnered with appropriate internal staff and external contractors to produce bi-annual publication.

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• Act as managing editor for the Annual Report: wrote president’s summary and board chair’s letter, coordinated contributions of internal staff and the work of external vendors

• Served as lead content expert for web redesign project, maintaining adherence to Mount Auburn’s messages and brand aesthetic and working with staff to ensure content matter expertise in online posts

• Created and implemented a Mount Auburn Cemetery style guide

• Oversaw grants program: led the process to manage several projects, proposals, and work streams to meet grants program financial goals; generated more than $2M for capital and priority projects
   

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LAUREN BROWN FREELANCE

Brand Consultant |Copywriter|Author | 2009 - Present
Write compelling copy for clients’ direct mail campaigns, web, email, editorial, blogs, internal communications, case studies, papers/reports, and social. Consult on brand messaging frameworks and style guidelines.

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• Award-winning author of The Vitruvian Heir Trilogy and other works

• Clients: Birchstreet Systems; Gannett/Gatehouse Media; MSCPA Angell; Leverage, LLC.; Onduo; AceUp; Cayaba Care: BC Media Productions; Maptech; Three Second Chances; Venus Mars Project; Sharalike Slideshow, Aspiring Alliance; Author Shannon Carter; Author Lorenzo Petruzziello